Introducing: Roxom
“Wherever the global reserve currency is, that is where the dominant global exchange is also … this is what we are building with Roxom.”
– Borja Martel Seward
Accessing U.S. equities and real-world assets shouldn’t require a local broker, a fiat gateway, or permission from a financial institution. It should be as seamless as spending Bitcoin and as permissionless as holding it. Roxom is making that future real.
We’re proud to welcome Roxom to the ego death capital family.
Founded by Borja Martel Seward, Nick Damico, and Alfie Martel, Roxom is building the world’s first Bitcoin-denominated financial exchange. It is a platform where users can trade real-world assets like stocks, ETFs, and commodities, all priced and settled in BTC. This is not a wrapper, a workaround, or a stablecoin stopgap. It is Bitcoin as base money, powering a capital market built for the next global reserve standard. With Roxom, someone in Argentina can invest in companies like Nvidia, Amazon, Microsoft, and Apple, all denominated in Bitcoin.
Borja is a serial fintech entrepreneur and a recognizable voice in Latin America’s Bitcoin ecosystem. He began mining Bitcoin at age 14 and has spent the last decade building financial products for emerging markets. As co-founder of Lemon Cash, he scaled the company from 10,000 users to over 2 million in just two years. He brings both vision and execution, along with a deep commitment to economic freedom.
Nick, Roxom’s CTO, has spent the past decade building infrastructure for high-frequency trading, custody, and crypto markets. He architected Roxom’s matching engine and liquidity systems from scratch, creating a technical foundation that is ready to scale globally.
Bitcoiners have long envisioned a BTC-native financial system. Previous attempts to build a Bitcoin-denominated exchange failed not because of a lack of vision, but because the legal and regulatory frameworks were not ready. Today, the conditions have changed.
Roxom is successfully navigating this rapidly evolving global landscape thanks to Alphie Martel, Roxom’s legal and compliance lead. He is one of the most experienced crypto regulatory professionals in Latin America. Alphie helped shape modern digital asset policies in Argentina and El Salvador, and now brings the clarity and foresight required to build a compliant and globally scalable platform from day one.
The world needs more than just sound money. It also needs sound infrastructure. Roxom provides both: a fast and compliant exchange engine, Bitcoin-native settlement, and integrations with partners like Alpaca, Fireblocks, and major liquidity providers. Their initial go-to-market strategy focuses on emerging markets, where access to US and global financial instruments is limited and Bitcoin offers an open alternative. Roxom has great early traction, with over 50,000 paper-trading users and partnerships with hedge funds and sovereign wealth funds.
Roxom is not just another exchange. It is a new kind of market that speaks in Bitcoin, settles in Bitcoin, and enables access to global assets to those who have been excluded. Their ambition is bold: to become the leading exchange in a Bitcoin-denominated world.
We’re honored to support them.
Follow along at roxom.com and on X at @roxom.
The future of capital markets will be Bitcoin-denominated. Roxom is building it with clarity, conviction, and compliance at the core.
– ego death capital
